You don’t change a winning team. If anything, you need to strengthen the link between the team members and study new ways of working and making progress together. This is what the World Tour Team Trek-Segafredo, one of the most competitive cycling teams in the world, decided to do with the help of Pirelli, who has supplied the team’s athletes with tyres to train and compete with and technical support to get the most out of their product features for over a year.
The announcement comes directly from the Circuit of the Americas in Austin, which just recently hosted the 17th round of this year’s Formula 1 championship: in 2022 and 2023, the World Tour Trek-Segafredo team will be joined by Pirelli once more, and from next year also with the P Lunga logo on the team’s jerseys. But especially on the tyres, in a relationship of mutual enrichment that will always focus on technological development.
A fairly new partnership, but one that has already been consolidated, and that is proving concretely satisfactory in terms of product development, but also from a performance perspective: in just two seasons racing on Pirelli P Zero, several athletes in the team have reached the podium in major races. Examples of this are Jasper Stuyven's first place in the Milano-Sanremo, Elisa Longo Borghini's third place in the Liège-Bastogne-Liège, or Elizabeth Deignan's recent victory in the Paris-Roubaix, whose roughness made the role of tyres particularly important for the success in the race.
At the same time, the partnership with the US team helps Pirelli understand the needs of those who rely on the brand’s tyres to achieve their goals, a significant piece of equipment that can impact in a decisive way on competitive activity. This way, every enthusiast who chooses Pirelli tyres for their bicycle knows that they have at their disposal a product developed with the feedback from some of the best professionals in the world.
So it was quite natural, when Formula 1 stopped at the Trek-Segafredo team’s ”home“ circuit in USA, to announce the consolidation of the partnership with Pirelli within its natural element, the Formula 1 Grand Prix. For Pirelli, the highest category of motor sports has always been the most important open-air laboratory that generates the experience and the technologies, which are then transferred to road tyres.
To warm things up before the fastest racers in the world could take to the stage, Elisa Longo Borghini and Mads Pedersen from the Trek-Segafredo Team took to the Texas circuit on their bikes. During this lap of honour, the athletes were accompanied by the enthusiasm of the Formula 1 crowd, who with their warmth are always quick to acclaim the champions of all sports when they come onto the track. Provided that Pirelli tyres are fitted.